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Previsualization / Concept Art / Environment Design: HASBRO GI JOE Commercial Ad



My very first job at Reel FX Creative Studios was to work on the second all CG-animated one-minute GI JOE.com website commercial.

The opening shot of this commercial was of a destroyed Cobra base of operations.  I was asked to come up with a design, which I turned in the next day.  In that design, I augmented the pencils with graytones from markers.

I went right on to storyboarding the commercial.  Several days later, I was shown the opening shot.  It was awesome!  Creative Director Brandon Oldenburg took my Cobra base drawing, did a color treatment in Photoshop of it, then had it pasted on stock footage of a mountaintop pan shot with smoke billowing out of it!

It was only a 3 second shot, but it was simply amazing to see how things get put together.